Branded Gold Jewellery Market in India
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR041 |
Electronic Format: Rs.
500;
Courier (within India):Rs. 25 Extra
ThemesBrand Management |
| Case Length |
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16 Pages |
| Period |
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1990 - 2002 |
| Organization |
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Gili, Tanishq, Carbon, Oyzterbay and Trendsmith |
| Pub Date |
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2002 |
| Teaching Note |
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Not Available |
| Countries
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India |
| Industry |
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Jewellery |
Abstract:
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The case, "Branded Gold Jewellery Market in India", gives an overview of the branded jewellery market and branded jewellery players in India.
The case explains the shift in preference of Indian consumers from heavy jewellery to lightweight jewellery and the entry of branded jewellery players in the Indian market.
The case also explains how the branded players are changing the perceptions and attitudes of Indian customers towards jewellery. The strategies adopted by branded players to increase their share in the jewellery market are also discussed.
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Issues:
» Evaluate the effectiveness of the strategies adopted by the branded players for increasing their share of the market
» Identify the branded jewellery player who is likely to lead the industry
Contents:
Keywords:
Branded Gold Jewellery Market in India, branded jewellery, India, shift, heavy jewellery, lightweight jewellery, branded players, perceptions, attitudes, strategies
Branded Gold Jewellery Market in India
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